Rock the City - Heineken Experience & 45 minute Cruise

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About the activity

Enjoy a perfect day of culture, history, and fun! Rock the City lets you explore Amsterdam with Heineken Experience and a canal cruise, through the eyes of two passionate family businesses.

Free cancellation

Cancel up to 24 hours in advance for a full refund.
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Host or greeter

Dutch, English
Duration

2.5 hours - 1 day
Includes
- Entry to the Heineken Experience (including two beers)
- Canal cruise with Blue Boat Company on a specially branded Heineken boat
- Live guide shares insights on Amsterdam and Heineken’s city connection
- One drink included on board
- Other food & drinks
- Gratuity

Highlights & Description

Highlights

Entry to the Heineken Experience, including two beers.
Canal cruise with Blue Boat Company on a specially branded Heineken boat
Live guide shares insights on Amsterdam and Heineken’s city connection
One drink and a salty snack included on board
Instagrammable photo opportunities

Description

Do you know those days when everything falls into place: culture, relaxation, history, and fun? That perfectly sums up our Rock the City experience. This unique journey lets you explore Amsterdam through the eyes of two family businesses that have poured their heart and soul into the city for generations! Combine a visit to the Heineken Experience with an unforgettable canal cruise through Amsterdam’s waterways, in the order of your choice!

As long as you allow for 2.5 hours between the two activities, you can fully enjoy both without any rush!

Step into the world of Heineken! This journey takes place in the former Heineken brewery, now transformed into an interactive experience that brings you to the heart of this iconic beer brand. Discover how the brewing process works, learn about the company’s history, and get an insider’s look at their global success. Of course, no visit is complete without tasting two fresh beers straight from the Heineken kitchen—an essential part of your Amsterdam experience!

If you chose to start with the Heineken Experience, you will then take a short walk to the Blue Boat Company dock, located just across from the brewery. Once on board, your 45-minute canal cruise begins, taking you through Amsterdam’s stunning waterways. You will sail past the city’s most beautiful canal houses, historic bridges, and modern architecture. As you sip on a drink and enjoy a salty snack, the guide will share fascinating stories about this historic city. The water sparkles, the atmosphere is relaxed, and you will experience the true magic of Amsterdam!

The story of Rock the City begins with the collaboration between two Amsterdam-based companies: the Heineken Experience and Blue Boat Company. Both are proud family-run businesses with deep roots in Amsterdam’s history. Founded in 1864, Heineken is more than just a brewery—it is a beer brand recognized worldwide as the Dutch export product. Behind those green bottles lies a rich history of craftsmanship and passion, passed down through generations.

Blue Boat Company is also a family business that shares the same love for Amsterdam. For decades, they have taken visitors on the most beautiful canal cruises, offering them the chance to experience the city as we know it—full of charm, stories, and hidden gems. With a diverse fleet, most of which is electrically powered, we are committed to a sustainable future. This shared love for Amsterdam is what makes Rock the City so special.

Rock the City is more than just a day out. It’s an experience you’ll never forget. This journey brings together two family businesses, both passionate about Amsterdam. At the Heineken Experience, you’ll explore the rich history and passion of a world-famous beer brand. With Blue Boat Company, you’ll see the city from a unique perspective—on the water—accompanied by the most beautiful stories.

Good to know before you go

Rock the City is a unique collaboration between Blue Boat Company and Heineken Experience.
The time slot you book is for the Heineken Experience. You can only enter at this specific time.
The branded Heineken boat for the cruise departs several times a day from the dock across from the Heineken Experience.
There is no reserved time slot for the cruise. You can board the next available boat. It’s your choice whether to do the cruise before or after your Heineken Experience tour.
The Heineken Experience tour lasts approximately 1.5 hours and includes two freshly poured Heineken beers.
The canal cruise lasts between 45 minutes and 1 hour and includes one drink. Salty snacks are also available on board.
Please note: Boat availability may be limited. It’s a good idea to check with Blue Boat Company first to see when you can board.
Rock the City is only available for guests aged 18 and over!

Meeting point

Rock the City - 45 minute Cruise only

Rock the City - 45 min Cruise only inc. Henri Willig Cheese